As a researcher, I spend a lot of time writing. Papers, reports, briefings, minutes, blogs – they all need to be done sooner or later and each format has its own challenges. There are some common features though and most importantly, each document must be tailored to the needs of the anticipated audience. This does not only mean adjusting the technical level of the content (e.g. a discussion of statistical tests isn’t very useful for a magazine article aimed at high-school students); the presentation of the document must be appropriate as well.
